SimpleSelect Patient Finance is mentioned in Fox Business article about medical finance program post-recision.  Below is an excerpt from the article.

Similarly, the South Carolina-based lender East Bridge Funding launched a health-care financing program in early 2014 called SimpleSelect Patient Finance. The company exclusively offers closed-end installment loans and…markets itself as a safer alternative to costly medical cards. “The patient finance industry has needed a facelift,” said East Bridge Funding’s Daniel O’Connor in a January 2014 press release. “Medical credit card programs have dominated the patient financing space for a long time. They are useful for financing smaller, repeat transactions, but are not the right loan product to finance a large-ticket elective medical procedure.” Interest rates for the loan start at 14.99 percent, which is higher than other installment loans available. But the company also offers interest-free financing for up to 18 months. 

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Dilworth, Kelly. “How to Compare Medical Credit Cards, Loans.” Fox Business 07 July. 2014 Foxbusiness.com. Web.